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Marketing Consulting Services for Startups

Premium Supplement Development for Athletic Performance

We recently completed a comprehensive Tier 3 engagement for a client focused on nutritional supplement development, aiming to create a high-performance product for the bodybuilding and athletic wellness market.


The client arrived with a well-defined initial concept and a specific ingredient matrix. Our process began with a rigorous safety and regulatory compliance review, including essential compliance services, conducted by our in-house Master Herbalist. Through collaborative development, we significantly enhanced the formula's efficacy, resulting in a more potent and optimized final blend.


A critical strategic pivot was necessary regarding the initial marketing premise. We advised the client to move away from the non-compliant concept and instead developed a powerful, brandable narrative: positioning the supplement as a "Warrior's Ritual" formula. This approach honors historical traditions of peak physical conditioning, establishes a premium brand ethos, and creates a scalable platform for future product lines (e.g., Warrior's Ritual 2.0, Night Formula, Focus Blend). This strategy of product ecosystem development is essential for brand longevity and market presence, an area where we provide expert guidance, including navigating FDA approval and MHRA compliance challenges.


Leveraging the principles of Ayurveda, our team further refined the formula with a consulting PhD. The expert recommended a specific bioactive compound complex (BCC) to mitigate muscular discomfort, as well as optimal consumption with warm water to maximize bioavailability. With these evidence-based enhancements, the formula received full approval, ensuring it aligned with regulatory standards for herbal products.


Project Timeline & Assurance:


Formula Finalization & Strategic Positioning: Completed within days.


Product Design & Production Commencement: Approximately 2 weeks.


Quality Assurance: Includes vigorous in-house testing and third-party verification to ensure compliance.


End-to-End Project Completion & Initial Delivery: Approximately 4 weeks from project kick-off.


Ongoing Support:


All subsequent reorders are prioritized, with a typical fulfillment and delivery timeline of just 5 business days.


The result is a truly exceptional product—from its scientifically-backed formulation and compliant marketing strategy to its elegant design. We are positioned to assist you in developing a similarly unique, safe, and commercially viable product within a premium niche, specializing in natural product development.

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Welcome to Indra 88

    Testimonial

    5 Stars with a Whole heart

    Peter is nothing short of a genius. I came to him with a concept, and he went so far out of his way to help that it's unbelievable. He didn't just improve my idea; he innovated around it, creating a powerful, niche product that

    truly never existed before.

    We used the full Tier 3 service, which includes unlimited access to Peter himself. Through countless meetings and FaceTimes at all hours, we worked tirelessly together. He took the product, approved it as a Master Herbalist,

    and then personally presented it to a PhD Ayurvedic doctor for collaboration. The result is not only exceptionally effective but also gorgeous in its design.

    In about a month, we created something very special. I now have now received the product, complete with HACCP, ISO, and COA certifications. Everything is organic, sustainable, and eco-friendly. The level of work poured

    into this is immense.

    After researching, this caliber of work in the UK would easily cost £35,000. Peter delivered it all for under £10k. It's a completely new concept of help.

    He just flows with ideas and loves what he does. He gets right behind you, encourages you without ever pushing, and is a true asset to herbalism. He will make your product dreams come true. A really friendly and good man

    to work with.

    Julian Rigby
    Owner Crown Jules

    Schedule a Consultation

    Clarity - This is an Important Appraisal

      Testimonial

      Clarity by Scripts of Nature ✶✶✶✶(4.5 Stars) A Founder's Review

       A 4.5-Star Honest Review of My Own Product

      After six years, thousands of customers, and countless algorithm changes, I feel it's time for a review from the most critical person I know: myself.

      This product is a simple blend, but its journey has been complex. I've fought red tape, navigated endless compliance updates, and learned more about Amazon's systems than I ever thought possible.

      The truth is, it's not a perfect 5 stars. No product can be on Amazon for wellbeing. But its consistent 4.5-star rating is built on one thing: it works. The longevity and the dedicated base of return customers are the only testimonials I truly value. It has

      been a lesson in quality and perseverance and yes it has at times been a "gold mine."


      *Quick side bar, it is not our place to judge other products or how they are appear. We are at service to you and before one judges a product you should know it's story. 


      The low stars? They often came from automated prompts asking about "flavour" for a capsule-a metric we can't win, but I understood eventually (when it was too late) it to be an unannounced update from Amazon. Amazon said it was allowed to be mentioned in the listing but unchangeable to the star rating. Customers do not read or believe that. It keeps us humble and focused on what matters: the efficacy inside the

      packet. 'We are herbalists and we want to help!'

      I'm proud that this formulation has stood the test of time. It's a testament to doing things the right way, even when it's the harder way. The aim was never to be the biggest, but to be one of the most trusted-and six

      years later, we're still here, top 3 page of some keywords. Repeat customers. Small A1 content just enough compliance for 2025 is enough not to update it. (Updates are something one is encouraged to do but one must be wary before doing so, bots can rule and damage you heavily, costing you months of sales).
      'If it it ain't broke don't fix it!' but a new Amazon update will arrive. Currently removing attribute fields for backend keywords is one of them for herbal products. To prevent the risk of losing catalogue position get it perfect from the get go. There are so many things to consider to creating your rock solid product from the get go.

      I'll give you but one factor to consider my point:

      AI. I'll give you three tips on why you trust Practitioners not AI: 


      1. Most of them are updated early last year and can't see full true live data clearly. Just prompt them to ask. If Gemini helps with Google and Amazon uses Open AI and you Chat GTP then expect huge conflictions. The only way to settle them all is by using genuine practitioners who understand formulations and ever changing law. AI is not subject to surfing the net for the latest laws. It will tell you so.

      2. They are not allowed to disclose information about health.
       

      3. Don't AI your product too much because who is to say in 1 years time that is not penalised in catalogue placement? That day could arrive. Consumer behaviour is changing, trust in herbal formulas is changing. 


      Plan your product to withstand 2-3 years based upon sound knowledge of experts in their field. Then you are protected and if the product sells successfully it only ever needs minor compliance tweaks. We will email upcoming changes so you do not need to pay us again. We want you to last like Clarity.


      We'll save you thousands. It sounds crazy but this 6 year product is a real testament, I can assure you that this minimally complies because we sent in so many documents of support. 


      If you have a product you believe in, I want to help you build that same lasting legacy. I've learned these lessons so you don't have to fight the same battles.

      I hear you:
      ''6 years only 200 reviews, continual large sales, leading pages 1-3?'' - Yes. It is exactly right. If you do not know the answer to this. Feel free to ask.

      Peter Raftery Founder, Herbal Compliance. 

      Get Started

      Now Please bring your Attention to Pachamama - AGAIN VERY IMPORTANT -Faulted but Winning

      What a truly great product, superb actually. It's currently 'Amazon Choice' but look what Amazon have done.
      This is what you are up against, bots, bans and risks. As this product rockets in for 'Amazon Choice' for seasonal shoppers it's listing will not update.

      Check the mistakes - (the back packaging no longer complies (the images are updated) where are they? Well aside the MHRA requirements that you would be wise to fill in accurately (within the listing all must be answered to rank) using a CoA of nutritional values etc. It then has a shadow. Total on-coming suppression coming into cold season. 


      Packaging info: Bottle. It's a white zip lock mylar bag.

      Now look at the real dangers. It makes medicinal claims. As of this year you can't say the AI scripts of 'About this Item'. They are totally banned.

      100% RED FLAG!

      Yet the product will not update and remains 'Amazon choice' for customers.

      What are you going to do? Accept it's working for the season, keep the sales rolling, maintain catalogue placement knowing its supressed any minute OR correct the listing to it's full optimisation?

      If you read the Clarity listing you know the risks.

      The answer is neither. You can't risk that catalogue placement, you can't expect Amazon support to fix it or help you.

      That's where we come in. If you are previous client we will advice you for free and get you right.
      Welcome to herbal selling the 'food supplement' nightmare'.

      We'll aim to empower you for such issues.

      All products can hit external issues. Thank you for those allowing me to point it out and help others. Only through mistakes can we learn to grow. It is my wish to empower all of my clients.

      Don't worry about Adapto 3. Pachamama aren't. Strategic compositions are in place which are not only effective but part of our service to maintaining your product position should you run into dilemmas such as this.   


      Keep an eye on the product and see for yourself what we do. It's a genuine fantastic product, we will ensure it is seen for the ongoing future using compliance techniques. 

      Begin Your Product’s Ascent

      Testimonial

      Adapto 3

       

      "I want to say that my team and I were thoroughly impressed by Peter's efforts. He configured a blend of three adaptogens designed to harmonise

      sleep and energy together. It's a simple but effective idea; he weighted up the ratios with a deep understanding of the active components and just

      went for it.

      He truly goes the extra mile. Having travelled the globe to visit farms and manufacturers, he's built an incredible portfolio of contacts,

      including doctors and healers. He generously shares his exclusive materials and worldly resources. Peter comes through on everything

      he says and works relentless hours.

      He had our product produced and delivered to the UK in about 10 days. Reorders now take just 3-5 days. We decided it was better to

      bring him on for ongoing work-handling COAS, filling in all our nutritional information for Amazon, eBay, and Etsy, and even listing it on

      his own website. He maximises everything, ensuring every weight and tiny detail is answered and stayed on top of, so we negotiated a

      royalty-based role for him.

      Working with Peter could not be recommended highly enough. He's an ideas man. If you have a poor product, he'll make it good. If you

      have a good product, he'll turn it into an untouchable, A1 listing. I've seen him do it. He's a very talented individual."


      Bern Jonasson

      5/5 Stars.

      Owner at Pachama

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